Why We Started West Coast Cycles
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When we opened the doors to West Coast Cycles, we had one simple goal: to create a space where everyone — from first-time riders to lifelong cyclists — feels welcome, supported, and part of a community.
We’re Leon and Sophie McGough, the owners of West Coast Cycles. We're a local family with two kids and great memories of our days at North Beach Primary School.
We’ve always believed that bikes are about more than just getting from A to B. They bring families together, help people chase their fitness goals, and offer a smarter, more sustainable way to move. For us, bikes are freedom, connection, and joy — and that’s what we want to share with you.
Why West Coast Cycles Exists
We saw a gap in the cycling world. Many bike shops can feel intimidating — too technical for newcomers, too clinical for casual riders, or too rushed for families who just want trusted advice. At the same time, passionate cyclists often want a place where they can talk bikes with people who get it.
West Coast Cycles was born out of this idea: a friendly, approachable hub for the cycling community, backed by expertise and genuine service.
A Personal Story of Community Support
Our belief in the power of cycling — and the strength of the cycling community — became deeply personal when our daughter, Jas, was involved in a serious cycling accident. It was one of the hardest moments of our lives, but the outpouring of care, encouragement, and practical support from the local community, friends, and neighbours and the global cycling community was incredible.
That experience reminded us that cycling isn’t just about bikes — it’s about people. The support we received gave us the drive to create a space that honours that same spirit of community — a place where others can feel the same encouragement and connection we did.
How We Help Different Riders
🚲 Families on the Go
We know what it’s like to be busy parents who just want safe, reliable bikes for school runs or weekend rides. That’s why we make the buying process simple, offer flexible service times, and help you find bikes that fit — even as kids grow.
🏁 Passionate Cyclists
For riders chasing performance, we offer premium brands, professional bike fits, and expert advice. Leon lives and breathes cycling, so whether you’re talking gear ratios or training rides, you’ll find someone who shares your passion.
⚡ E-Bike Explorers
E-bikes are changing the way we move — making short trips easier, commutes faster, and weekend adventures more fun. We provide real advice, demo opportunities, and tailored setups to match your lifestyle.
More Than a Bike Shop
Yes, we sell bikes, parts, and accessories. But at the heart of it, West Coast Cycles is a place to connect. Drop in for a service, ask a question online, or just come by for a chat about the best coastal trails — you’ll always find a friendly face here.
Join the Community
Whether you’re browsing from home or visiting us in-store, we’d love for you to be part of the West Coast Cycles community.
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Follow along on our socials for tips, local cycling news, and updates
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Come say hi in-store — even if it’s just to talk bikes